Amazon's Fire TVs packed with ads

[{"selector":"#anim-f8f45d21-64a1-4d63-ae88-370a94d4f5f7","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1185ce70-b022-49c4-b48b-64b88433882c","keyframes":{"transform":["translate3d(-122.61484%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9f324760-f512-4d52-9f4f-e128757ecbb2","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-88327d5a-4666-44e8-b392-a398f92c2004","keyframes":{"transform":["translate3d(-305.88232%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Amazon's Fire TVs packed with ads Image: Google

[{"selector":"#anim-9505cca4-0fb7-4811-ab6b-124f818ddc4a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9b7e3209-fe01-4eb5-a827-64344022aa33","keyframes":{"transform":["translate3d(0px, -665.70627%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8cd4d065-d5b4-44bb-906f-77750077dabf","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f8fa4508-f815-424d-915a-b5ed51fcb407","keyframes":{"transform":["translate3d(-305.88232%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2d478196-6745-4dbd-a1c8-0a00f428c18e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7f2babda-6fdb-46dc-84fc-a02fe42957ad","keyframes":{"transform":["translate3d(0px, 3072.22765%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Amazon Fire TV offers a cheap and simple way to get an affordable 4K smart TV. Image: Google

[{"selector":"#anim-3b9a8a40-e6f2-45c5-b9d5-94855d1e3097","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-35cad858-3afe-4db5-9202-bbeb50fd223b","keyframes":{"transform":["translate3d(0px, -665.70627%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ee0b0583-4576-48a5-9cd7-05b9c809917c","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-62c5deb3-3855-46ab-8009-c20d9b9d4268","keyframes":{"transform":["translate3d(-305.88232%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5bffb366-c2ca-4c84-a55d-adf471f31ec6","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9b642003-7367-4fab-b803-2173437bc131","keyframes":{"transform":["translate3d(0px, 3072.22765%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Amazon is introducing new types of ads on Fire TVs to generate revenue. Image: Google

[{"selector":"#anim-d9ec2365-5f15-4f14-b9be-7df4406a1b0d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d370bd21-09e2-40e9-88b3-7c839f488c73","keyframes":{"transform":["translate3d(0px, -665.70627%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1b0005dc-0110-4200-bc6f-d7b2fdeb99f5","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d4b0c157-b9e1-4d52-8c47-a3b7d49ecab4","keyframes":{"transform":["translate3d(-305.88232%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-557eb7a2-9bfb-4c46-80d3-cfac3c43bd5a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-65942ae2-b909-4ec5-b5e6-0cb1f887260a","keyframes":{"transform":["translate3d(0px, 3072.22765%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Advertisers can reach an average of 155 million unique monthly viewers through these ads. Image: Google

[{"selector":"#anim-71666b14-ce00-49ed-acc6-1367b9dd9fc8","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fbe2e9af-1b22-4c50-b829-d90b4665b465","keyframes":{"transform":["translate3d(0px, -663.23717%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-77ad2ff9-b932-489a-be24-4583890c2ffe","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9e49ed06-278f-4f68-88d7-15c97d27a6a6","keyframes":{"transform":["translate3d(-305.88232%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4f168ece-7a77-425e-b711-95738e8176f4","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-60f1d23a-f7a2-4c86-a152-a4d43766bd38","keyframes":{"transform":["translate3d(0px, 3072.22765%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] . Amazon is tying ads to generative AI Alexa, which helps users find content on Fire TVs. Image: Google

[{"selector":"#anim-b7d515b1-4aa8-42d3-a556-28f7521006c7","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-24afc0c4-7dce-4f4a-8e20-593b20b268e6","keyframes":{"transform":["translate3d(0px, -933.13097%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a2891032-ede5-4c38-ada4-49f94371a144","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-dbb16f6c-5ebe-417e-b336-a22a6bf94103","keyframes":{"transform":["translate3d(-305.88232%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6056f427-9dba-48a5-a87e-57cff31217d2","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6c7f9107-736c-40eb-aa33-19f7cd22ede4","keyframes":{"transform":["translate3d(0px, 3072.22765%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Users will see ads relevant to their search queries when using Alexa. Image: Google

[{"selector":"#anim-023056f1-c710-468d-be58-97b0a75bf241","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6a99b895-ec3e-4480-925e-f1593b723f31","keyframes":{"transform":["translate3d(0px, -524.27979%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b60b9689-a5c2-4a79-8421-8516269d5118","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ad1d9801-59c5-4770-b296-9ecb84b935db","keyframes":{"transform":["translate3d(-305.88232%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ad284d77-1c07-4176-af2e-dab8d13715f5","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-95e251f7-bf25-4a3e-b4f8-3a1364791b8a","keyframes":{"transform":["translate3d(0px, 3072.22765%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Amazon is prioritizing advertisers over Fire TV customers by positioning ads next to the Alexa feature. Image: Google

[{"selector":"#anim-d770ccd0-6754-45fe-b1cb-b7f7b9ba634e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-88d558f6-ed25-4ff8-926a-9076657f0a2b","keyframes":{"transform":["translate3d(0px, -524.27979%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5d1159b7-43ec-4f47-8df9-e5e0fc6150e9","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-10635279-77c6-45ff-a534-eb663c377047","keyframes":{"transform":["translate3d(-305.88232%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a86e8a6e-d786-48ff-b541-d62d6e5fe6d9","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9ad1dcab-dd8c-4292-b1ee-8d9387921db0","keyframes":{"transform":["translate3d(0px, 3072.22765%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] "Contextual sponsored tiles" will show ads based on the content genre or search term the user is browsing. Image: Google

[{"selector":"#anim-390dd539-0e98-4c04-9df9-3aa9a1e0eb2e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b60c32a2-7bcf-4c2a-b305-34fc53ef0b67","keyframes":{"transform":["translate3d(0px, -524.27979%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-13e4e280-ea1a-4501-afc0-6de06f04e83a","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2596d0ef-9666-463a-b111-d382292e5b06","keyframes":{"transform":["translate3d(-305.88232%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a6a39e5d-17ff-434d-93a1-e34620fadccf","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-11e44f52-4ead-4916-8f14-28a9fcbc0c5f","keyframes":{"transform":["translate3d(0px, 3072.22765%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Banner ads will be displayed on the Fire TV home screen, taking up half the screen and potentially disrupting the user experience. Image: Google

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