Hulu & Disney+ app launches in March

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 Disney plans to launch a combined app for Disney+ and Hulu in late March 2024, following a beta release in December.

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The beta release will be available to US subscribers who bundle their Disney+ and Hulu subscriptions, allowing them to set up profiles and parental controls.

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 The unified app will see Hulu content integrated into Disney+.

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Disney reported that Disney+ had 150.2 million subscribers in Q4 2023, while Hulu had 48.5 million subscribers and ESPN+ had 26 million subscribers.

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 Disney's streaming business is seeking profitability by the end of 2024, after losing $387 million in Q4.

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Disney plans to spend less money on enhancing the content libraries of Disney+ and Hulu, despite recent price hikes.

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Unified streaming libraries could become more common in the future, as media companies look to combat subscription fatigue among customers.

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Some analysts predict that there may be consolidation in the streaming market, with companies reconsidering their roles and focusing on creating and licensing content.

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