Why Marvels Failed at the Box Office

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Marvel Studios is experiencing a disappointing year in 2023.

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"The Marvels" had a disappointing debut at the box office, making it one of the lowest opening weekends for any MCU film.

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The film received a B CinemaScore and generally middling reception from fans.

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Marvel Studios has not had a billion-dollar grossing hit since "Spider-Man: No Way Home" in 2021.

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"The Marvels" is not considered essential viewing and lacks a sense of urgency or consequentialism.

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The film was affected by the SAG-AFTRA strike, limiting the cast's ability to promote it.

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Toxic social media chatter and negative perceptions surrounded the film prior to its release.

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"The Marvels" is one of the most diverse films Marvel Studios has made.

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